Privilage are underwritten by directline - so I am not surprised that they matched the quote. I did the same but instead of getting another company to match i used Quidco.com and got £100 cash back,as that was what they offering at the time, taking my insurance down to £219. They are still doing cashback at £70 for privilage, but the trick is to get the tesco quote (as its cheaper than going direct), save it and then re-log on via Quidco or one of the cash back sites.