When a soldier enlists with the army, he/she knows that at some point, their life will be on the line. So, as Duncan said, sadly, when a soldier dies, it's just another death (Not in my view).
When a footballer or someone famous passes away, alot of people around the world know of this person and they all like to pay their tributes.

The news should of course put more effort though into mentioning these brave soldiers that are passing away in the war.