There are a few things you can try. If you've a couple of different Ford dealers locally you can try playing them off against each other, they won't want to lose business to the other. Or saying that if they give you X then you'll sign the dotted line today etc. From originally being offered £3000 at one dealer I managed to get £3500 for my 2000 X reg Fiesta with 36k on the clock, plus the stripes thrown in for nowt.