I'll still be going to the shows this year, but can understand why some people won't due to the increased cost. Ultimately prices go up though, nothing stays the same. I agree with Scott that a better incentive would have been to give a voucher for the food stalls etc. I know in theory everyone is getting a free t-shirt, but that depends on if they don't run out?
Plus point this year is that they've made a return of the 0-60 runs.